Ocean Languages

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Ocean Languages is an international language school based in Toronto, Canada. They are currently expanding to USA, UK, Australia and most of Central and South America. 

Achieved a Click Through Rate of 52% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 15%
Return on Investment of 123%
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media solution that allows users to be redirected based on their last website viewing with the most time spent. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 52%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 15%, surpassing the client’s target. November 2015 saw post-click revenue – (generated by both dynamic retargetting and the prospecting campaign) – produce a Return on Investment (ROI) of 123%.

52% CTR

15% less CPA

123% ROI

From The Client

“In the beginning we knew what we needed to do but had not idea how we were going to do it. After some time evaluating out options we decided to outsource all the SEO for our website to Idioma Connections. They guided us in the right direction, providing an all inclusive solution that allow us to save a lot of time and money .”

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